Fancy renting your furniture from now on? Well that is what IKEA are predicting will be their business model of the future. According to their CEO Torbjorn Loof, the company is moving towards a more sustainable model after mass producing essentially disposable furniture for the past 75 years.
The pilot scheme is looking to prolong the life of the products by moving to a 'circular model' rather than encouraging throwaway purchases. This means leased products will be refurbished and sold again once they're returned to a store to encourage customers to 'care for' their products.
It will be interesting to see if the pilot scheme is a success. Co-ownership , co-housing and leasing as opposed to outright ownership is a growing trend and one which brands need to monitor.