CIF Beautiful bottle

Unilever announces the launch of Cif ecorefill, the new at-home technology that allows consumers to refill and reuse their Cif spray bottles for life.

Cif has worked to create a powerful no-mess solution, becoming the first household cleaning brand to do so with this pioneering twist and click refill design.

Made with 75% less plastic, Cif ecorefill simply attaches to the current Cif Power & Shine bottles. Through its innovative technology, it seamlessly releases the super-concentrated product into the bottle, which is filled with water at home. The ecorefill contains a 10x concentrated formula, delivering the same superior clean for which Cif is known and loved.

The ecorefills are 100% recyclable once the plastic sleeves are removed and, by the end of 2020, the ambition is for all Cif ecorefills and spray bottles to be made from 100% recycled plastic. Going smaller is certainly better – the ecorefills are lightweight and save on storage space. Diluting the product at home means 97% less water is being transported, fewer trucks on the road and less greenhouse gas emissions.